http://www.youtube.com/watch?v=7EYAUazLI9k
Why does a video like this go viral, with millions of views on the internet? Is it because "The Sound of Music" brings back childhood memories of which we are fond? Is it the natural "feel-good" nature of the song itself? Is it the idea of 200 hundred people cleverly plotting four minutes of less-than-random dance moves? The answer to all these questions is the same, but they can be woven together to answer the bigger question. Is this genius? I believe the answer is a resounding "yes!"
Of course, I am extremely biased in that I grew up on musicals and there's a secret part of me that wants to burst out in to song and dance routines on a fairly regular basis. Naturally, something like this
is right up my alley, but I'm only one person, a solitary droplet in the vast ocean of viewers this video has attracted.So, what's the mass appeal? First off, the tense, hurried feeling of people in travel motion (we've all been there) is the perfect representation for the seeming disconnectedness of modern persons, thus making our busy train station an ideal setting for an out-of-the-ordinary incident. Secondly, the continued growth of the performance from one person to 200 baffles and delights us. Are all these people joining because they planned to from the start, or because they are moved to get involved? We keep asking the question as the line there is often blurred by smart editing. Third, human appeal. At some time or another, we all want to vacate our idle selves to be part of something different, unrestrained, and plain old fun. What better departure from the norm than spontaneous choreographed dance in a supposed inappropriate place?
I have read a few other cases of random organized takeovers of public places, and I encourage the purveyors of these plans to keep up the good work. Keep shaking up the public and challenging the boundaries of restrictive social normalcy. Remind us that we are more than a population of hard-working stiffs scraping our way through a struggling economy. Remind us we are alive, and life is supposed to be fun.

